Shibuya is Tokyo’s busiest, most bustling neighborhood. Every few minutes, thousands of people make their way through the streets at Shibuya crossing. It’s a center for shopping, restaurants, businesses, and clubs. It’s also a hub for youth displaying risky, sexed up fashion. The relentless foot traffic makes Shibuya prime real estate for advertising. The big crossing is frequently compared to New York City’s Times Square, as mega-sized ads & neon lights compete for space and crowd the view.
Right now, one of Nike’s Just Do It campaigns is up all over Shibuya. These ads were done by WK – Tokyo, and they’re really nice. The idea focused on non-pro street sports in Tokyo – dancing, fixed gear biking, and skateboarding. The message being that people can, should and do use the city of Tokyo to practice their sport. The campaign exemplifies and celebrates those who are already taking advantage of the city’s athletic opportunities, while encouraging others to join in. The ads are super nicely done color and black & white action photos of local athletes. They’re definitely the most awesome Shibuya ads I’ve seen.
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